Sports gambling: tendencies of fans
May 29, 2018
BETTING ON THE FUTURE On Monday May 14, 2018 the United States Supreme Court made a landmark decision which opened the door to the legalization…
Nielsen Sports ist offizieller Partner der Sportstadt Düsseldorf
May 22, 2018
Düsseldorf, 22. Mai 2018 - Nielsen Sports unterstützt als offizieller Partner der Sportstadt Düsseldorf den Spitzensport in der Landeshauptstadt.…
Perspectives: 2018 World Cup Roster Announcements
May 21, 2018
Anelise Cimino, Senior Digital Analyst With the World Cup in Russia drawing closer, the date for official roster announcements came and went with…
Commercial Trends in Sports 2018
May 18, 2018
Das globale Sportbusiness befindet sich in einem beispiellosen Wandel. Nie waren die Eintrittsbarrieren niedriger als heute. Den beteiligten Playern…
The Impact of Hospitality on Today’s Consumer
May 17, 2018
Mark Cornish, Senior Consultant - Brands In the UK, more than 700 companies employ 2.9 million people in the hospitality industry, and according to…
Women’s Sport and the Opportunities on the Horizon
May 16, 2018
Jon Long, Nielsen Sports' Managing Director, UK&I talks with the BBC about the ever-growing opportunity brought by women in sport for athletes,…
The NBA’s Growing Popularity Scores Wins for Sponsors
May 9, 2018
The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year , the largest increase of any major professional sport,…
Vier Schritte zur Erfolgsmaximierung Ihres Sponsorings
May 7, 2018
Fabian Hedderich, Managing Director Consulting & Head of European Consulting bei Nielsen Sports erklärt, wie wichtig eine konsequente…
Tennis: Neue Konstellation, neuer Schwung?
May 2, 2018
Die erfolgreichsten Tage des deutschen Tennis sind zwar lange vorüber, durch die Topspieler Alexander Zverev und Angelique Kerber hofft der Deutsche…