Category: International

IBAI Fall Guys All-Stars Tournament

Oct 6, 2020

During August Fall Guys: Ultimate Knockout, the innovative take on battle royale, published by Developer Digital and developed by Mediatonic, had the highest-earning launch of any PC title ($185M) since Overwatch in May 2016*, which was especially impressive since it came from a relatively small development team. This successful debut came along with an overwhelming response on Twitch reaching a peak of 133M hours watched, placing it as the...

What Traditional Sports and Individual Athletes Will Have Learned From Esports

Jul 30, 2020

How traditional sports and associated brands will continue to use esports to engage with fans and TV audiences Esports are receiving a significant increase in mainstream media coverage, accelerated by the coronavirus pandemic and subsequent shutdown of more traditional sports. For example, mainstream outlets in the UK, such as the BBC Sport, Sky Sports and BT Sport have all broadcast esports on their main channels in the last few...

E-Sport-Sponsoring: “Der Zeitpunkt ist immer noch gut”

Jun 25, 2020

Welche Vorteile bietet ein E-Sport-Sponsoring für Marken im Vergleich zum traditionellen Sport? Worauf sollten Sponsoren bei einem Einstieg achten? Das Fachmagazin absatzwirtschaft fragte bei Michael Heina, E-Sportexperte bei Nielsen Sports, nach. Herr Heina, ist die Sponsoring-Inszenierung in einer E-Sport-Arena besser als die im Fußballstadion? Heina: “Beides findet auf sehr hohem Niveau statt. Sponsoren in E-Sport-Umfeldern haben aber gegenüber Partnern im traditionellen Sport den Vorteil, dass sie in der Regel...

Premier League club partners can expect to receive up to £2m in global value per match

Jun 22, 2020

Nielsen has analysed branding opportunities afforded to clubs and their partners on netting in the lower tiers of stadia across the main value-driving media platforms, linear TV, OTT and to a lesser degree, social media. The analysis is based on pre-COVID coverage and viewing behaviours and represents value delivered to partners should the status quo remain. Nielsen’s Whitespace Valuation service provides systematic analysis of in-stadium spaces to help determine...

Insight into the Para Sports Target group

Jun 1, 2020

Nielsen Sports has carried out a comprehensive study on the subject of Para sports and has compiled an extensive report. The study includes a segmentation of the target group interested in Para sports and an analysis of the drivers for Para sports interest and how sponsors can successfully use Para sports in their brand communication. Once you have completed the form, you will receive an email with a link...

COVID 19 & Social Media – Here’s What We’ve Uncovered:

May 27, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

COVID 19 & Social Media – Here’s What We’ve Uncovered:

May 20, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

COVID 19 & Social Media – Here’s What We’ve Uncovered:

May 13, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

Travis Scott – Astronomical

May 8, 2020

The extreme quarantine and lockdown measures have quickly become the new normal for us all. The direct impact on event attendance across entertainment and sports has caused many businesses to rethink how they can engage with their target audiences during this time. Fortnite, the online video game, has adapted to these circumstances and reinvented the concept of aggregation. Epic Games, in collaboration with Travis Scott, organized a unique musical...

Interview: “Challenging times for sport sponsorship”

May 6, 2020

The corona crisis not only poses new challenges for the sports industry worldwide. But what consequences will Covid-19 and its associated restrictions have on sport in the medium and long term? Mike Wragg, Global Head of Consulting & Research at Nielsen Sports, spoke with the German Press Agency about possible effects on sports sponsorship. How would you describe the current situation caused by COVID-19 as rights holders and sponsors...

COVID 19 & Social Media – Here’s What We’ve Uncovered:

May 6, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

Panic, what panic? This is how we always behave in a crisis

May 4, 2020

Much has been written in recent weeks about a nation and its economy facing unprecedented times. Most of us working in the sports industry have never seen anything like it and hopefully, never will again. While the nature of this disruption is unique, significant social and economic uncertainty is nothing new.  Nielsen Sports new report on the Impact of Covid-19 on the Social Media Landscape shows that business and...