Commercial Trends in Sports

2017

Commercial Trends in Sports 2017

Politically, socially and technologically, the world is in the midst of one of the most disruptive periods in living memory – this disruption is impacting where investment in sports is coming from, how sports content is created and distributed, and changing the dynamics of relationships between rights holders, sponsors and fans.

With global sponsorship spend forecast to reach over $62 billion in 2017 and global media rights spend expected to hit $45 billion, the top-line metrics remain positive. But this is a period of rapid change for sports – from China’s remarkable investments at home and abroad to new technologies such as virtual reality, the explosion in direct-to-consumer content to shifts in audience habits and consumption.

Nielsen Sports has analyzed the changes happening across the worlds of sports, media and technology by listening to the industry, examining the relevant data and carefully considering the impact of these changes. With the help of our experts around the world, this whitepaper outlines what we regard as the 10 major commercial trends in sports.

1

THE EMERGENCE OF NEW SPORTING POWERS, LED BY CHINA

click the edit button to change this text.

2

IP OWNERS TAKING CONTROL OF CONTENT AND THE CONVERSATION

click the edit button to change this text.

3

CHANGING ATTENTION SPANS PROMPTING RIGHTS HOLDERS TO RETHINK

click the edit button to change this text.

4

THE GREATER FUSION OF SPORTS AND ENTERTAINMENT

click the edit button to change this text.

5

LIVE SPORT GAINING TRACTION ON OTT AND SOCIAL MEDIA

click the edit button to change this text.

6

NEW REVENUE STREAMS EMERGING AS FANS GET FULLY CONNECTED

click the edit button to change this text.

7

ESPORTS IS EMERGING AS MORE OF A GLOBAL FORCE

click the edit button to change this text.

8

SOCIAL RESPONSIBILITY BECOMING MORE PREVALENT AND IMPACTFUL

click the edit button to change this text.

9

INCREASED INVESTMENTS IN DATA AND CRM CENTRAL TO OPTIMIZING FAN RELATIONSHIPS

click the edit button to change this text.

MORE FOCUS THAN EVER ON CRACKING THE SPONSORSHIP ROI CODE

click the edit button to change this text.

Download your free whitepaper

Download your free copy of the Commercial Trends in Sports 2017.

Once you have completed the form, you will receive an email with a link to the report. If you do not receive an email, please check your spam folder. In any case, you can contact us at contactsports@nielsen.com if you have any questions.