Solutions for brands and sponsors

in Entertainment

Solutions for brands and sponsors

Understanding and unlocking the value of sponsorship in entertainment is becoming one of the most important facets in the industry today.

More so than ever, sponsorship of celebrities, series, movies and venues is one of the best platforms for businesses to bring their brands to life and engage with current and potential customers.

Whether your goal is to optimise your activation and sponsorship strategy or to determine the return on investment of your partnerships, Nielsen Sports’ solutions can help.

By utilising our global network of experts and suite of industry leading solutions, Nielsen Sports provides a truly integrated approach for brands, making it the trusted advisor in entertainment intelligence.

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Successful sponsorship

UNDERSTANDING THE VALUE FOOTPRINT

Fragmented media market
Understanding global value
Tangible and intangible valuation

PARTNERSHIP ROI

Sponsor impact
KPI frameworks
ROI Model

EFFECTIVE INVESTMENT

Category intelligence
Portfolio strategy
Property recommendation

STRATEGY & ACTIVATION FOR SPONSORSHIP OPTIMIZATION

Activation best practice
Catalyst
Asset optimization

Connected through the industry's first full service portfolio