Connected Solutions for rights holders

Arts and Culture

INCREASING RIGHTS HOLDER VALUE IN ARTS AND CULTURE

The growing range of sponsorship opportunities across entertainment means it is vital for rights holders, in arts and culture, to better understand their value proposition.

Whether you want to attract new audiences or to retain and grow current audiences, increase sponsorship investment or to better understand the value delivered across multi-media channels, Nielsen Sports’ solutions can help.

By utilising our global network of experts and suite of industry leading solutions, Nielsen Sports provides a truly integrated approach for rights holders, making it the trusted advisor in entertainment intelligence.

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Successful sponsorship

UNDERSTANDING THE VALUE ACROSS MULTI-MEDIA CHANNELS

Fragmented media market
Demonstrating global value
Tangible and intangible valuation

RETAINING AND GROWING PARTNERS

Understanding the market
Sponsor impact
Partner satisfaction and servicing

ATTRACTING NEW SPONSORS

Sales story
Category intelligence
Brand amplification

GROWING AND ENGAGING THE CONSUMER

Patron, attendee and supporter segmentation
Attendee experience
Digital strategy

Connected through the industry's first full service portfolio