Connected Solutions for rights holders

Arts and Culture

INCREASING RIGHTS HOLDER VALUE IN ARTS AND CULTURE

The growing range of sponsorship opportunities across entertainment means it is vital for rights holders, in arts and culture, to better understand their value proposition.

Whether you want to attract new audiences or to retain and grow current audiences, increase sponsorship investment or to better understand the value delivered across multi-media channels, Nielsen Sports’ solutions can help.

By utilising our global network of experts and suite of industry leading solutions, Nielsen Sports provides a truly integrated approach for rights holders, making it the trusted advisor in entertainment intelligence.

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Successful sponsorship

UNDERSTANDING THE VALUE ACROSS MULTI-MEDIA CHANNELS

Fragmented media market
Demonstrating global value
Tangible and intangible valuation

RETAINING AND GROWING PARTNERS

Understanding the market
Sponsor impact
Partner satisfaction and servicing

ATTRACTING NEW SPONSORS

Sales story
Category intelligence
Brand amplification

GROWING AND ENGAGING THE CONSUMER

Patron, attendee and supporter segmentation
Attendee experience
Digital strategy

Connected through the industry's first full service portfolio

MARKET RESEARCH

Understanding target markets through focused research.

 

CONSULTING

Insights around your needs to grow return on assets and objectives.

 

DIGITAL MEDIA SERVICES

Realising and growing the true value of your digital assets.

 

MEDIA EVALUATION

Analyzing brand impact in all types of media around the world.

 

MARKET INTELLIGENCE

Comprehensive global and local market and competitor analysis.

 

COMMERCIAL AUDITING

Protecting your local and global brand and asset rights.