Solutions for brands and sponsors

in sport

Helping sports' brands and sponsors

Sponsorship in sport remains one of the best platforms for businesses to bring their brands to life and engage with current and potential customers.

Whether your goal is to identify the right sponsorship fit, determine the return on investment of your sponsorship or optimise your activation and sponsorship strategy, Nielsen Sports’¬†solutions can help.

By utilising our global network of experts and suite of industry leading solutions, Nielsen Sports provides a truly integrated approach for brands, making it the trusted advisor in sports intelligence.

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Successful sponsorship

IDENTIFYING THE RIGHT SPONSORSHIP FIT

Category intelligence
Portfolio strategy
Property recommendation

UNDERSTANDING THE VALUE FOOTPRINT

Fragmented media market
Understanding global value
Tangible and intangible valuation

DETERMINING SPONSORSHIP ROI

Media valuation
Sponsor impact
KPI frameworks

STRATEGY & ACTIVATION FOR SPONSORSHIP OPTIMIZATION

Activation best practice
Catalyst
Portfolio review

Connected through the industry's first full service portfolio