Solutions for colleges

in sport and entertainment

INCREASING COLLEGE RIGHTS HOLDER VALUE

The growing range of sponsorship opportunities across sports and entertainment means it is vital for rights holders, such as colleges and universities, to better understand their value proposition.

Whether you want to attract new audiences or to retain and grow current audiences, increase sponsorship investment or to better understand the value delivered across multi-media channels, Nielsen Sports’ connected solutions can help.

By utilising our global network of experts and suite of industry leading solutions, Nielsen Sports provides a truly integrated approach for rights holders, making it the trusted advisor in sports and entertainment intelligence.

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Solution Focus

Nielsen Sports understands the challenges you face and can offer our experience in:

DISTINGUISHING OPPORTUNITIES FOR OUTSIDE INVESTMENT

Naming rights and sponsorship
Monetizing digital and social media

DETERMINING THE FAIR MARKET VALUE OF SPONSORSHIP ASSETS

Tangible and intangible valuation
White space analysis

IDENTIFYING POTENTIAL CORPORATE PARTNERS

Market intelligence
Industry reports

DEMONSTRATING THE RETURN ON MARKETING INVESTMENTS

Level of media exposure
Performance metrics

DEVELOPING STRATEGY FOR FINANCING CONSTRUCTION AND RENOVATIONS

Go-to-market planning
Sales support for capital campaigns

PROVIDING INSIGHTS ABOUT ALUMNI, SPORTS FANS AND GENERAL POPULATION

Custom community research
Syndicated research

FOSTERING CAMPUS-WIDE REVENUE GENERATION

Major gift strategy
Resource consulting

CONSULTING ON SPONSORSHIP AND RIGHTS SALES

Evaluation of contracts
Pricing recommendations

Connected through the industry's first full service portfolio