Commercial rights management through commercial auditing is becoming increasingly important as media channels evolve and grow across international borders.
By monitoring and verifying marketing and media rights on a worldwide basis, Nielsen Sports helps clients to protect brand and product rights, such as international and national sports federations, event owners, clubs and teams as well as purchasers of rights, such as sport sponsors and partners.
Our Commercial Auditing Products
Policing the broadcast of rights-related content through compliance monitoring helps to ensure that all events, branding and commercial stipulations are adhered to according to contract.
By monitoring specific events – or even individual matches – we can determine if you are receiving the appropriate pre-defined coverage.
Breaches of rights or even innovative ideas can happen. Our competitor monitoring service screens the activities of rival media to keep clients informed of potential issues.
With our brand monitoring service we will screen for the actual application of content, branding and footage to check for use, adherence to best practise, and abuse.
We can help rights holders identify future partners by uncovering unusually high advertising patterns around dedicated programming.
Commercial auditing can help coordinate the local activation of a central engagement. The efforts of your national or regional branches to leverage your sponsorships with commercial airtime can be plotted and monitored globally. Equally, the actions of your rival brands can be observed around the world, allowing you the insight to determine their strategies and potentially devise your own neutralising campaigns.
– Determine what decentralised branches do to leverage a central sponsorship through TV commercials and broadcast sponsorship.
– Measure what competitors are up to, either in general in a market or around your sponsorships.
– Develop defensive strategies to neutralise these.