COMMERCIAL AUDITING

Protecting your global brand and asset rights

Commercial Auditing

Commercial rights management through commercial auditing is becoming increasingly important as media channels evolve and grow across international borders.

By monitoring and verifying marketing and media rights on a worldwide basis, Nielsen Sports helps clients to protect brand and product rights, such as international and national sports federations, event owners, clubs and teams as well as purchasers of rights, such as sport sponsors and partners.

Your Contact

Our Commercial Auditing Products

Compliance Monitoring

Policing the broadcast of rights-related content through compliance monitoring helps to ensure that all events, branding and commercial stipulations are adhered to according to contract.

Broadcast Monitoring

By monitoring specific events – or even individual matches – we can determine if you are receiving the appropriate pre-defined coverage.

Competitor Monitoring

Breaches of rights or even innovative ideas can happen. Our competitor monitoring service screens the activities of rival media to keep clients informed of potential issues.

Brand Monitoring

With our brand monitoring service we will screen for the actual application of content, branding and footage to check for use, adherence to best practise, and abuse.

Partner Identification

We can help rights holders identify future partners by uncovering unusually high advertising patterns around dedicated programming.

Campaign Monitoring

Commercial auditing can help coordinate the local activation of a central engagement. The efforts of your national or regional branches to leverage your sponsorships with commercial airtime can be plotted and monitored globally. Equally, the actions of your rival brands can be observed around the world, allowing you the insight to determine their strategies and potentially devise your own neutralising campaigns.

– Determine what decentralised branches do to leverage a central sponsorship through TV commercials and broadcast sponsorship.
– Measure what competitors are up to, either in general in a market or around your sponsorships.
– Develop defensive strategies to neutralise these.

YOUR BENEFITS

CROSS-MEDIA-PLATFORMS

A full, global infrastructure being used across multiple media platforms

MODULAR APPROACH

A modular approach that can be scaled to fit geographic and/ or media platform needs

TAILORED SOLUTIONS

Adapted to specific rights regulations and multi-platform broadcast landscapes

BRAND PROTECTION

Knowledge that your brand is being protected in global and local media