Emerging Giants | Free 16 Page Report

Nielsen Sports new ‘emerging Giants’ report is now available.

Defining the trend which sees increasing investment from the Middle East into European football and from Asia into the US sport franchises, this free download explores what is happening, why it is happening and what this all means for brands and rights holders in sport globally.

Since 2007, the Qatar Investment Authority has injected over $65bn into Europe whilst in 2013, Chinese funding of US businesses amounted to $12.2bn, a massive 51.7% increase on the previous year.
The Middle East and Asia are emerging as global giants in sports sponsorship and ownership and this trend shows little signs of slowing – and given this, understanding the drivers behind the trend and the effects upon the industry this is having are vital.

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