THE ESPORTS PLAYBOOK

Maximizing Investment Through Understanding the Fans

The global esports fan base is as complex and nuanced as long-established traditional sports.  The recently-formed Nielsen Esports business vertical combined the expertise from our sports and games sectors to produce the first-of-its-kind, in-depth study into esports fan behaviors that will impact the growth and brand investments in the industry.

A study of esports fans in the U.S., U.K., France and Germany provides a deep dive into the esports audience.

  • How do people become esports fans?
  • How often do fans engage with esports?
  • What media esports fans consume?
  • How do they view traditional sports?
  • What their attitudes towards sponsorship and brand involvement in esports?

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