Euro 2016: Share of Voice | Final

SOV Euro 2016 Final

Portugal dominate online conversation as UEFA Euro 2016 concludes

Portugal’s remarkable UEFA Euro 2016 victory was reflected in the online conversation, with the team generating 65% of the conversation on the day of the final.

According to Repucom’s Digital Share of Voice analysis, which has taken place throughout Euro 2016, Portugal recorded the highest week-on-week buzz change of the tournament – victory over Wales in the semi-final resulted in a 30% share of the conversation, the second highest of the last four.

The French team, ultimately runners-up in the tournament they hosted, were the subject of 35% of online mentions on Sunday; during the period of the semi-finals last week, Didier Deschamps’ team created the largest buzz of the four remaining teams as they beat Germany to secure their place in the final, ahead of Portugal (30%), Germany (20%) and Wales (20%).

Share of voice Euro 2016: Match Round 1

Euro 2016 Matchday01 Share of Voice Repucom

Share of voice Euro 2016: Match Round 2

Euro 2016 Share of Voice

Share of voice Euro 2016: Match Round 3

Share of Voice of the match round 3 of the Euros 2016

Share of voice Euro 2016: Match Round 4

Euro 2015 Share of Voice Round 4