European Football Jersey Report 2015/2016

FOREIGN INVESTMENT HELPS EUROPEAN FOOTBALL SHIRT SPONSORSHIP SURGE BY 13%

The amount of money being spent on shirt sponsorship of Europe’s top six football leagues has grown by 13% on last season, Repucom’s European Football Jersey Report 2015/2016 shows.

The report which takes into account the investments made into shirt sponsorship of the English Premier League, the German Bundesliga, Spain’s Primera División, France’s Ligue 1, the Italian Serie A, and the Netherlands’ Eredivisie, shows the size of the industry has grown from €736m in the 2014/15 season to over €830m this season.

The biggest surge comes once again from the Premier League which has seen a 35% growth in front of shirt revenues on last year’s figures, rising from €244m to €330m. The Premier League now accounts for just under 40% of the total figure generated by the top six leagues in Europe.

Spencer Nolan on CNN talking football sponsorship

Jon Stainer on European shirt sponsorship

Jon Stainer, Managing Director, Repucom UK&I,  

“At its current rate of growth, we could see European football shirt sponsorship investment top €1bn within the next few seasons. The Premier League continues to drive this trend with year on year investment growing faster than any other league on the continent. It is an industry that attracts big money from abroad which underlines the appeal European football has internationally.

“For brands, shirt sponsorship consistently returns the highest advertising values but it is key to understand which clubs and leagues present the best opportunities. Given the number of deals and their increasing values, mapping European football’s shirt sponsorships provides a fascinating look into the trends shaping the whole industry.”

Order individual leagues or the full Jersey Report 2015 / 2016 now

Are you interested in the data for individual leagues or the full report? Please enter your details in the form and we will be in touch with you personally regarding costs and delivery details.

Development of the European Football Shirt Sponsorship Industry 2014/15 to 2015/16

Foreign investment remains key to driving these figures and now accounts for over 62% of the total front of shirt investment coming into the leagues, having increased from 59% in the 2014/15 season. With over 87% of investment coming from abroad, Spain’s Primera División is the league which has the biggest percentage of foreign investment, followed by the English Premier League (82%) and France’s Ligue 1 (60%).

TOP INVESTING INDUSTRIES INTO SHIRT SPONSORSHIP OF THE TOP SIX FOOTBALL LEAGUES IN EUROPE

With annual sponsorship of over €199m, the Travel and Tourism industry remains the biggest investor into European shirt sponsorship, a figure having dropped slightly from €209m in the 2014/15 season. One of the key shifts can be seen in the rise of investment from betting companies. The 2015/16 season has seen a 190% increase in the amount of money invested by the industry, which at €42m now represents the sixth largest industry investor.


TOP INVESTING MARKETS INTO SHIRT SPONSORSHIP OF THE TOP SIX FOOTBALL LEAGUES IN EUROPE

The UAE continues to be the market investing the most into the top six leagues with a total of €163m spent on shirt sponsorship in the 2015/16 season, an increase of 9% on last season. Germany ranks as the market with the second highest amount of investment into sponsorship across the leagues (€135m), followed by the US (€86m), driven largely by investment from the automobile sector.

 

UAE

2014/2015: €150,000,000
2015/2016: €163,000,000

 

Germany

2014/2015: €130,000,000
2015/2016: €136,000,000

 

USA

2014/2015: €82,000,000
2015/2016: €87,000,000

 

UK

2014/2015: €59,000,000
2015/2016: €75,000,000

Japan

2014/2015: €1,000,000
2015/2016: €57,000,000