F1 Sponsorship Report 2016

MAXIMISING THE OPPORTUNITY OF THE SPORT’S GLOBAL PLATFORM

Free Download includes (preview below):

Download your free copy of the F1 2016 Report. The report includes:

  • Team by team commercial preview
  • F1’s changing geography
  • The sport’s media ecosystem

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Formula One 2016

Outside of the FIFA World Cup and Olympic Games, there are few other sports with the broad global appeal and reach of Formula One – and fewer still that can offer an annual calendar stretching across five continents. In 2016 that reach will be greater than ever, with a record 21 races scheduled between March and November set to deliver a significant fortnightly global audience and a sizeable promotional platform for sponsoring brands.

As the 2016 season gets underway, this report examines Formula One’s commercial and media landscape and takes an in-depth look at how some of its most storied teams are diversifying, applying the lessons learnt on the race track elsewhere – important insights for anyone already investing in Formula One, or looking to do so soon.

2016 F1 calendar

F1: more races - and more of them in Asia

F1 Sponsorship Report - Preview