ÉTUDES D’OPINION

Des études ciblées pour mieux comprendre votre environnement.

Études d’opinion

 

Nielsen Sports recueille, analyse et interprète de façon systématique les données pertinentes pour cibler des publics et des marchés précis. Les insights concrets que la société fournit s’appuient sur des efforts sans précédent de recherche en sponsoring et en marketing qui nourrissent réflexion stratégique et intervention tactique.

Chez Nielsen Sports, nous connaissons la solution gagnante pour toute stratégie marketing et média: nous l’appelons Reach (atteinte de votre cible), Resonance & Reaction.

Notre approche s’appuie sur des produits uniques, des outils performants et, à la pointe de la technologie et des méthodologies reconnues. Afin de permettre à nos clients de mieux comprendre leurs cibles et les fans et d’élaborer des stratégies de marketing sportif sur-mesure, nous conduisons des études quantitatives et qualitatives, avec un éventail exhaustif de solutions: entretiens au téléphone ou en face à face, eye-tracking, médias sociaux, bases de données, questionnaires en ligne.

 

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Our Market Research Products

Catalyst

CATALYST is a framework to analyze the effectiveness of on-site activation in the context of sponsorships. This activation is a critical marketing tool to engage consumers in meaningful ways.

It generates key insights on property engagement and attendee profiling, activation diagnosis and impacts on brands.

CATALYST employs a consistent methodology and questions set to measure activation, effectiveness across different types of sponsorship, different types of activation, brand portfolios and territories.

Custom

We offer client-exclusive projects utilizing the approach and methodologies tailored to the individual requirements of clients. Fan-focused studies can research views of supporters of teams, clubs and events. Target market surveys look specifically at core markets in terms of audiences, countries and interests. Nationally representative studies analyze the levels of interest in sports and awareness of sponsorships amongst different target groups.

FAN DNA

Fan DNA is a pioneering behavioural approach, that can help you identify or target the fans who react most positively to your sponsorship. Click here for more details on Fan DNA.

Sponsorlink

SPONSORLINK is a specialist tracking service that enables monitoring of trends and developments. It focuses on the domestic sponsorship environment and the key sports, events and activities. Continuous research (weekly, monthly, or quarterly, depending on market) means clients can access this resource whenever required. Modules include attitudes to sponsorship, interest in sport, non-sport activities, sponsorship awareness and impact, and topical issues. Access standalone reports on different topics and benefit from opportunities to add your own questions to track your sponsorship or activity impact over time.

Sports DNA

SPORTS DNA is the holistic sponsorship planning and monitoring tool for clients pursuing an international strategy.

It is the world’s largest multi-client sports study, running consecutively since 2000, allowing high-quality market research via consistent and comparable methodology.

Thanks to its syndicated approach, SPORTS DNA provides outstanding value for money, as well as access to a rich catalogue of Ad Hoc data available from previous years.

A fundamental sports marketing and sponsorship research tool, SPORTS DNA, is built upon a twice-yearly survey of over 30 markets worldwide to deliver a wide range of insights globally and for each market. For further information, check out www.SPORTS-DNA.net.

 

PROFITEZ DES AVANTAGES SUIVANTS

 

 

SUR-MESURE

SUR-MESURE

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300.000+ ENTRETIENS

300.000+ ENTRETIENS

PLUS DE 300 000 ENTRETIENS CONDUITS PAR AN