시장 조사

집중분석을 통한 타겟 시장의 대한 이해

시장 조사

닐슨 스포츠는 목표로 하는 관중과 시장에 대한 자료를 체계적으로 수집, 조사 및 분석하여 유용하고 실현 가능한 계획을 세워드립니다.

닐슨 스포츠는 3R(reach, resonance and reaction)이라고 부르는 성공적인 마케팅 및 미디어 전략을 보유하고 있습니다.

닐슨 스포츠는 전화, 데이터베이스, 설문조사와 같은 직접적인 방법부터 EYE TRACKING 기법, 소셜 미디어 모니터링 같은 간접적인 방법까지 다양한 접근을 통해 양적인 조사 뿐만 아니라 질적인 조사도 실시하여 클라이언트들이 고객과 팬을 이해할 수 있도록 돕고 각 클라이언트에 맞는 차별화 된 스포츠와 스폰서 마케팅 전략을 수립해드립니다.

Your Contact

“FAN DNA is a pioneering behavioural approach, that can help you identify or target the fans who react most positively to your sponsorship.”

 

– Mike Wragg, Executive Vice President, Global Head

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Our Market Research Products

Catalyst

CATALYST is a framework to analyze the effectiveness of on-site activation in the context of sponsorships. This activation is a critical marketing tool to engage consumers in meaningful ways.

It generates key insights on property engagement and attendee profiling, activation diagnosis and impacts on brands.

CATALYST employs a consistent methodology and questions set to measure activation, effectiveness across different types of sponsorship, different types of activation, brand portfolios and territories.

Custom

We offer client-exclusive projects utilizing the approach and methodologies tailored to the individual requirements of clients. Fan-focused studies can research views of supporters of teams, clubs and events. Target market surveys look specifically at core markets in terms of audiences, countries and interests. Nationally representative studies analyze the levels of interest in sports and awareness of sponsorships amongst different target groups.

Fan DNA

Fan DNA is a pioneering behavioural approach, that can help you identify or target the fans who react most positively to your sponsorship. Click here for more details on Fan DNA.

Sponsorlink

SPONSORLINK is a specialist tracking service that enables monitoring of trends and developments. It focuses on the domestic sponsorship environment and the key sports, events and activities. Continuous research (weekly, monthly, or quarterly, depending on market) means clients can access this resource whenever required. Modules include attitudes to sponsorship, interest in sport, non-sport activities, sponsorship awareness and impact, and topical issues. Access standalone reports on different topics and benefit from opportunities to add your own questions to track your sponsorship or activity impact over time.

Sports DNA

SPORTS DNA is the holistic sponsorship planning and monitoring tool for clients pursuing an international strategy.

It is the world’s largest multi-client sports study, running consecutively since 2000, allowing high-quality market research via consistent and comparable methodology.

Thanks to its syndicated approach, SPORTS DNA provides outstanding value for money, as well as access to a rich catalogue of Ad Hoc data available from previous years.

A fundamental sports marketing and sponsorship research tool, SPORTS DNA, is built upon a twice-yearly survey of over 30 markets worldwide to deliver a wide range of insights globally and for each market. For further information, check out www.SPORTS-DNA.net.

YOUR BENEFITS

통합성

시장 조사, 경쟁사 분석, 미디어 장악력등을 레퓨컴의 여러 서비스를 통해 한번에 알아볼 수 있는 통합된 솔루션

300,000 건 이상의 인터뷰

매년 약 300개의 프로젝트와 리서치를 위해 이루어지는 300,000건 이상의 인터뷰