Nielsen Sports study shows positive growth in the number of rugby union fans

A new study conducted by Nielsen Sports on behalf of World Rugby has found that the number of rugby fans in the six markets surveyed has grown by 16.83 million as a result of the sport’s inclusion in the Rio 2016 Olympic Games.

The impact on fan-engagement of rugby’s return to the Olympic stage for the first time in 92 years, which saw Fiji win their first ever Olympic medal and Australia triumph in the women’s tournament, also saw record numbers in emerging rugby markets.

Of the six core markets surveyed before and after the Games, research showed rugby’s Olympic inclusion increased the reach of the sport in France, Japan, the United Kingdom, Australia, Germany and the USA. Support was particularly marked among women and the 18-24 age group, with strong agreement that rugby sevens was great addition to the Olympic Games.

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