Brussels – July 19, 2017 – After a year of fruitful collaboration, a collective agreement was renewed for media evaluation and sponsorship of the 16 clubs of Jupiler Pro League, as well as the 8 clubs of the Proximus League for the season 2017-2018.
Nielsen Sports, an independent global leader in sports marketing consulting and evaluation, will analyze and re-evaluate the media exposure of the partners of the 24 Belgian professional clubs and will continue to provide essential data for the optimization and development of their business strategy. Nielsen Sports will also support the clubs by providing studies to help optimize their sponsorship positioning in Belgium, and to assist them in their discussions with their current and potential partners.
Jérôme Bouchat, Managing Director of Nielsen Sports in Belgium, said:
“We are very pleased to renew our collaboration with the Pro League and to be able to help all clubs to further develop their business strategy. Over the past two seasons we have developed a true relationship of trust with the clubs which allows us to better understand them and to better meet their needs. We are proud to play a role in the professionalism of sports management in Belgium.”
Pierre François, Managing Director of the Jupiler Pro League, adds:
“Pro League clubs have chosen to measure the value of their sponsorship agreements with their various partners according to the same criteria. This collective agreement with a renowned company testifies to the professionalism of our clubs. It is particularly significant to note that this movement is also followed this season by the clubs of the Proximus League.”