Mr. Geerits joins Repucom with over 15years of experience in the sports sponsorship and marketing space. Working at ING Group for the Investment Banking, Financial Markets and Marketing departments, Geerits developed a deep understanding of what drives successful corporate sponsorship programs, and how to use data and research to measure and improve them. Branching out on his own in 2008, Geerits launched his own consulting company threesixtythree. Mr Geerits willl further strengthen Repucom‘s position as leaders in the sports marketing research space, spearheading the company‘s consulting capabilities in Canada.
Regarding the appointment, Repucom Global CEO & Founder Paul Smith noted “Yoeri‘s high level experience and unique skill set combined with our wealth of data and market intelligence is a major win for our Canadian client base. In addition we expect Yoeri will be an active member of our global consulting team.“
Bringing both international and domestic experience to the Canadian market, Mr. Geerits worked on ING’s first global marketing & sponsorship program (major marathon / running events) in North America (New York City Marathon), Europe and Asia. He also managed ING’s entry into Fomula One which became the platform to drive ING’s global brand and business out of ING’s headquarters in Amsterdam. SportPro magazine noted that ING’s entry into the world of F1, which Yoeri architected, might have been the largest and most successful sponsorship in history. Whilst at the head of his company threesixtythree Geerits worked with Corporate clients such as AltaGas and with rightsholders such as the Canadian Ski Federation (Alpine Canada), WinSport Canada, XTERRA.
Mr. Geerits said “I am extremely proud to join Repucom as I have always been a strong advocate for the use of metrics and data in the sponsorship space. I believe research is an integral part of the sponsorship equation, whether it’s for evaluation, bench marking or decision making and Repucom are the experts in this field. I am excited to be able to bring my skills in consultancy to Repucom and our clients.“