RUGBY UNION

THE COMMERCIAL OPPORTUNITIES RUNNING THROUGH THE GAME IN THE UK

RUGBY UNION UNDER THE MICROSCOPE

One year on from what was described by the organisers as the biggest and most connected Rugby World Cup ever, with records broken on and off the pitch, tremendous opportunities are opening up for rugby union brands, sponsors and clubs.

Last year, World Rugby provided fans and viewers around the world with the opportunity to witness some unforgettable moments live. In the UK there were 66 million more viewers than the 2011 tournament in New Zealand, and the 2015 edition set new viewership and coverage records in 27 markets as 16,000 hours of action was watched by 70 per cent of the viewing population in key markets.

In the UK and Ireland, the club format of the sport has also gone from strength-to-strength. There has been an influx of new sponsorship deals amongst the club teams and international unions, new title sponsor opportunities and strong investment in social channels – re-emphasising the potential in this space.

As the sport continues to show encouraging signs of growth commercially and with a busy 12 months ahead, Nielsen aims to delve deeper into both the international and domestic game.

The report includes:

  • An examination of rugby union’s UK media landscape during a period of major change.
  • A profile of the UK rugby fan in 2016 – habits, preferences and how they consume the sport.
  • Analysis of the current UK and Irish rugby union sponsorship market.
  • A look back at the Olympic debut of rugby sevens and ahead to the 2019 Rugby World Cup in Japan.

Download your free whitepaper

Download your free copy of the whitepaper, Rugby Union.

Once you have completed the form, you will receive an email with a link to the report. If you do not receive an email, please check your spam folder. In any case, you can contact us at contactsports@nielsen.com if you have any questions.

BEST PRACTICE SOCIAL ACTIVATIONS – FAN STORIES™

Fan Stories™ is a way of categorising different types of digital content – everything from live game commentary to event highlights, player question and answer sessions to fan competitions.


#O2InsideLine – behind the scenes interviews and highlights: https://www.instagram.com/p/BCxUznryVYU/?taken-by=englandrugby

An epic encounter awaits. #carrythemhome🌹

Ein von England Rugby (@englandrugby) gepostetes Video am

Dove – game build up: https://www.instagram.com/p/BC2vtgDyVWK/?taken-by=englandrugby

@anthonywatson_ is ready to #scrumtogether🌹 for England. Are you? @dove_men

Ein von England Rugby (@englandrugby) gepostetes Video am