Sponsorship All-Stars of 2016 in the NASCAR Sprint Cup Series

As the NASCAR Sprint Cup Series enters its All-Star Weekend, Repucom analyzed what sponsors are getting the most value so far in the season. Lowe’s is the top primary car sponsor by media value, followed by Jimmy John’s, Nationwide, M&M’s, Miller Lite, FedEx, Monster Energy, McDonald’s, Target and Dollar General. Entitlement sponsor, Sprint, is the top overall brand in the NASCAR Sprint Cup Series, followed by Toyota, Chevrolet, Ford and Nationwide. This year, Danica Patrick surpassed Dale Earnhardt, Jr. in the CelebrityDBI ranking of NASCAR drivers and 2015 NASCAR Sprint Cup Series champion Kyle Busch makes his first appearance in the top 5 active NASCAR drivers in CelebrityDBI.