Tag: Esports

What Traditional Sports and Individual Athletes Will Have Learned From Esports

Jul 30, 2020

How traditional sports and associated brands will continue to use esports to engage with fans and TV audiences Esports are receiving a significant increase in mainstream media coverage, accelerated by the coronavirus pandemic and subsequent shutdown of more traditional sports. For example, mainstream outlets in the UK, such as the BBC Sport, Sky Sports and BT Sport have all broadcast esports on their main channels in the last few...

ESL and DreamHack Announce Comprehensive Esports Measurement Agreement with Nielsen

Sep 26, 2019

Collaboration to further advance research standards in esports and provide greater confidence in esports sponsorships (Cologne) – September 26, 2019 – ESL, the world’s largest esports company, and DreamHack, the premier gaming lifestyle festival, today jointly announced a comprehensive agreement with Nielsen, the media industry’s single source of truth for esports sponsorship valuation and media measurement.   The agreement will further advance research standards in esports and provide greater...

Riot Games Taps Nielsen for Sponsorship Measurement

Jun 27, 2019

Independent measurement will help demonstrate ROI for brand activations, monetize esports platforms   NEW YORK, JUNE 27, 2019 –Riot Games, the publisher, developer and esports tournament organizer for League of Legends, will use Nielsen (NYSE: NLSN) for comprehensive sponsorship valuation measurement across the company’s multiple esports leagues and competitions around the world. The move will help Riot Games demonstrate the monetary value of exposure provided to brands currently activating...

Esports Playbook for Brands

Apr 24, 2019

ESPORTS PLAYBOOK FOR BRANDS Esports provide a burgeoning platform for marketers looking to reach an increasingly elusive consumer. Interest in professional competitive video gaming is growing, with one in five fans globally beginning to follow esports just within the past year. Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a...

New research details audience behavior across biggest esports titles and tournaments

Dec 13, 2018

The result of this Nielsen and Twitch Esports Fan research study is a set of rich data that marketers, rights holders and esports organizations can use to unlock the value of Twitch’s audience at a detailed level.

The Esports Playbook: Asia – Maximizing Investment Through Understanding The Fans

Jan 25, 2018

As the origin of esports, Asia remains a very important region for the industry as a whole. While gaming across the region remains serious business, followership, engagement and the most popular titles vary greatly market by market.
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