Tag: NBA

NBA teams score a slam dunk with social media

Nov 5, 2018

The National Basketball Association (NBA) and its member teams are often recognized in the sports business community as innovators in fan engagement. The league and teams have embraced the use of social media channels to keep fans interested through behind-the-scenes access, game highlights, stats and glimpses of players’ lifestyles off of the court.   Nielsen Sports uses one, consistent methodology across media types (TV, social, online, print) to measure...

The NBA’s Growing Popularity Scores Wins for Sponsors

May 9, 2018

The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year , the largest increase of any major professional sport, according to Nielsen Sports Sponsorlink. With more attention to the sport, the value of exposure sponsors received during NBA game broadcasts in the 2017-18 regular season reached new heights, topping the $1 billion mark.
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