Tag: sponsorship

ESL and DreamHack Announce Comprehensive Esports Measurement Agreement with Nielsen

Sep 26, 2019

Collaboration to further advance research standards in esports and provide greater confidence in esports sponsorships (Cologne) – September 26, 2019 – ESL, the world’s largest esports company, and DreamHack, the premier gaming lifestyle festival, today jointly announced a comprehensive agreement with Nielsen, the media industry’s single source of truth for esports sponsorship valuation and media measurement.   The agreement will further advance research standards in esports and provide greater...

Nielsen Sports OTT Sponsorship Measurement

Jul 8, 2019

Q&A with Solomon KahnVP of Data Strategy & AnalyticsNielsen Sports   With the explosion of OTT services, more live sporting events are being streamed across smart device platforms than ever before. While additional platforms give audiences more ways to watch, these new services lack the traditional TV backbone and expertise to understand the value of the ecosystem. We recently sat down with Solomon Kahn, VP of Data Strategy &...

Riot Games Taps Nielsen for Sponsorship Measurement

Jun 27, 2019

Independent measurement will help demonstrate ROI for brand activations, monetize esports platforms   NEW YORK, JUNE 27, 2019 –Riot Games, the publisher, developer and esports tournament organizer for League of Legends, will use Nielsen (NYSE: NLSN) for comprehensive sponsorship valuation measurement across the company’s multiple esports leagues and competitions around the world. The move will help Riot Games demonstrate the monetary value of exposure provided to brands currently activating...

America’s Pastime Looks to the Future by Reaching New Audiences

Mar 26, 2019

As the frost clears and flowers begin to bloom, the “boys of summer” are back in business. Major League Baseball (MLB) is celebrating its 150th year and boasts more than 170 million fans in the U.S. and 10 million in Canada, according to Nielsen Sports Sponsorlink. MLB also had the highest average percentage of fans who’ve attended a game in 2018, according to Nielsen Scarborough research. “One of the...

Is Bigger Better? New England Patriots and Los Angeles Rams Fans Compared

Jan 29, 2019

Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see their favorite team hoist the Vince Lombardi Trophy at the conclusion of Super Bowl LIII, Patriots and Rams fans have very little in common. The New England Patriots have reached the Super Bowl 11 times in franchise history, winning five times and...

The NBA’s Growing Popularity Scores Wins for Sponsors

May 9, 2018

The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year , the largest increase of any major professional sport, according to Nielsen Sports Sponsorlink. With more attention to the sport, the value of exposure sponsors received during NBA game broadcasts in the 2017-18 regular season reached new heights, topping the $1 billion mark.
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