Over the past 10 months, we’ve observed, analysed and investigated a selection of key industry themes that have helped moved the dial in sponsorship throughout the year. At the beginning of 2017, we kicked things off by launching our Commercial Trends in Sports & Entertainment, which provided a snapshot of the major developments across the sports and entertainment world – not least that global sponsorship spend would reach US$62 billion and media rights spend $45 billion in 2017.
Our summaries of the hottest talking points and happenings so far this year has been matched by opinions and perspectives from our team of experts – key takeaways and solutions designed to allow you to capitalise on what’s coming next.
This is what we’re thinking about as the year comes to a close.
The Betting Landscape – A Gamble Worth Taking
Creating a win-win for all stakeholders in an environment that is increasingly digital by understanding the relative performance, impact and value of activity across the betting landscape.
Esports: Select Your Game
Understanding the landscape and its participants and followers in order to value opportunities, better understand the commercial options, optimise activations and comprehend how Esports fits alongside traditional sports activities.