Women and Sport Sponsorship

Mike Wragg | Repucom

Repucom’s Global Head of Research, Mike Wragg

Listen to Repucom’s Global Head of Research, Mike Wragg, as he discusses the role of women and sport, their growing influence as fans and why brands and advertisers must understand their impact on the industry. The discussion was part of the BBC World Service’s look at the role of women and sports sponsorship as a whole.

For more information on this topic, you can also download our free report, here.

Women and Sport Report