WORLD SPORTS REVIEW

Basketball


BLAZING THE TRAIL: THE NBA IN CHINA


Today, the NBA is the most popular sports league in China with more than 110 million followers on social media. More than 760 million fans watched the NBA in China during the 2015 –16 season.

Media partners, including a partnership of 30 years with CCTV provide fans with unprecedented access to NBA games and content. Tencent, the league’s largest international partner, streams 600 live games and content to hundreds of millions users on Tencent platforms each year. As well as regular promotional visits by league stars such as LeBron James and Stephen Curry, the league has made China the centre of its annual pre-season Global Games series.

In 2016, games in Shanghai and Beijing, involving the New Orleans Pelicans and Houston Rockets, marked the tenth edition of the NBA Global Games in China.

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