WORLD SPORTS REVIEW

Football


FOOTBALL’S BIGGEST DAYS ONLINE IN 2016


28th May, the day of the all-Madrid UEFA Champions League final, was football’s biggest day online during 2016, according to Nielsen Sports’ Digital Pulse tool. Digital Pulse analyses the social media accounts of over 750 teams and leagues across seven sports in eleven international markets to define with greater precision the global share of voice of sports, teams and events.

Football generated nearly four million online mentions on that day to head the list of the sport’s most talked-about days in 2016. Key days during UEFA Euro 2016 were next, including the final, England’s dramatic exit against Iceland and the opening game. Sixth on the list was 2nd May, when Leicester City were crowned Premier League champions without even playing as challengers Tottenham Hotspur drew 2–2 with Chelsea.

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