WORLD SPORTS REVIEW

RUGBY UNION


RUGBY UNION | SEVENS, RIO AND RUGBY’S OLYMPIC RETURN


One year on from hosting a successful Rugby World Cup, rights holders, brands and agencies are looking to capitalise on the momentum the tournament generated in the UK at both an international and club level.

Meanwhile, rugby’s return to the Olympic programme after 92 years proved a major success, increasing the number of rugby fans by 16.83 million, with the largest growth coming in France, the UK and the USA. Nielsen conducted surveys before and after the Games in six core markets – FRANCE, JAPAN, THE UNITED KINGDOM, AUSTRALIA, GERMANY AND THE USA – which showed that rugby’s Olympic inclusion increased the reach of the sport.

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