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China: The Next Generation of Sports Consumers
July 24, 2018Seeing an opportunity to engage and ultimately monetize an enormous new fan base, the major leagues of North America...
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Pro League Renews its Agreement with Nielsen Sports for the Next Two Seasons
July 23, 2018After three successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their...
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2018 FIFA World Cup: The View from Moscow
July 18, 2018Over the past four weeks, on behalf of Nielsen Sports, I’ve been hard at work on the ground in...
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