Sport e Consumi: L’assist Delle Donne
June 6, 2018
La ricerca FanLinks di Nielsen Sports mette in relazione la passione sportiva delle persone con i loro consumi e, nel caso specifico delle donne…
Record international audiences for PyeongChang 2018
June 5, 2018
MORE PEOPLE THAN EVER BEFORE WATCHED TV AND ONLINE COVERAGE OF GAMES PyeongChang 2018 broke all international broadcast and online viewing records,…
UEFA Champions League Final Viewership Figures
June 1, 2018
Almost a week on from Real Madrid's 3-1 win over Liverpool in the UEFA Champions League final, Nielsen Sports has taken a step back from the on-pitch…
Sports gambling: tendencies of fans
May 29, 2018
BETTING ON THE FUTURE On Monday May 14, 2018 the United States Supreme Court made a landmark decision which opened the door to the legalization…
Nielsen Sports ist offizieller Partner der Sportstadt Düsseldorf
May 22, 2018
Düsseldorf, 22. Mai 2018 - Nielsen Sports unterstützt als offizieller Partner der Sportstadt Düsseldorf den Spitzensport in der Landeshauptstadt.…
Perspectives: 2018 World Cup Roster Announcements
May 21, 2018
Anelise Cimino, Senior Digital Analyst With the World Cup in Russia drawing closer, the date for official roster announcements came and went with…
Commercial Trends in Sports 2018
May 18, 2018
Das globale Sportbusiness befindet sich in einem beispiellosen Wandel. Nie waren die Eintrittsbarrieren niedriger als heute. Den beteiligten Playern…
The Impact of Hospitality on Today’s Consumer
May 17, 2018
Mark Cornish, Senior Consultant - Brands In the UK, more than 700 companies employ 2.9 million people in the hospitality industry, and according to…
Women’s Sport and the Opportunities on the Horizon
May 16, 2018
Jon Long, Nielsen Sports' Managing Director, UK&I talks with the BBC about the ever-growing opportunity brought by women in sport for athletes,…
The NBA’s Growing Popularity Scores Wins for Sponsors
May 9, 2018
The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year , the largest increase of any major professional sport,…