Esports Playbook for Brands 2019
April 30, 2019
ESPORTS PLAYBOOK FOR BRANDS E-Sport liefert für Marketers eine aufkeimende Plattform, wenn sie nach Möglichkeiten suchen ihre zunehmend…
Esports Playbook for Brands
April 24, 2019
ESPORTS PLAYBOOK FOR BRANDS Esports provide a burgeoning platform for marketers looking to reach an increasingly elusive consumer. Interest…
“E-Sport-Sponsoring ist oftmals innovativer als im traditionellen Sport”
April 23, 2019
Der E-Sport-Markt wächst stetig und die Nachfrage nach datenbasierter Beratung ist immens, was Michael Heina, Head of Esports Europe bei Nielsen…
2018 FIFA World Cup Russia™ Report
April 21, 2019
Appointed as the provider of The Official Market Research Report for the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup™, Nielsen took a…
The 2019 Chinese GP: Another win for Lewis Hamilton on track and on social media
April 18, 2019
In the second part of our deep dive into the data behind F1’s most valuable driver online, Lewis Hamilton, we analyzed the monetary value he…
2019 Bahrain GP: Storming F1 race in the desert
April 5, 2019
The 2019 Bahrain GP thrilled F1 viewiers throughout the world with lights to chequered flag excitement. First-time pole sitter Charles Leclerc…