Summer of Sport in One Weekend
July 16, 2019
This past weekend, sports fans were well and truly spoiled for choice as the action-packed summer heated up once again with major sporting events…
F1 Driving Sales for Heineken
July 12, 2019
We’re almost at the half-way point of the F1 season, and the F1 global showpiece has arrived at Silverstone to the news that the circuit has…
Women’s Football: We’re Just Getting Warmed Up
July 10, 2019
The growing popularity of women’s football has reached a commercial tipping point. With so much focus on this year’s FIFA Women’s World Cup, we…
Nielsen Sports OTT Sponsorship Measurement
July 8, 2019
Q&A with Solomon KahnVP of Data Strategy & AnalyticsNielsen Sports With the explosion of OTT services, more live sporting…
Riot Games Taps Nielsen for Sponsorship Measurement
June 27, 2019
Independent measurement will help demonstrate ROI for brand activations, monetize esports platforms NEW YORK, JUNE 27, 2019 –Riot Games,…
“Konsumentinnen lieben eine klare digitale Struktur”
June 24, 2019
Michaela Stitz sitzt im Aufsichtsrat der Firmen Odlo und Elan. Michaela Stitz war von 2009 bis 2014 als Vice President/General Manager Central…
“Frauenfußball steht für Gleichberechtigung, Vielfalt und Toleranz”
June 24, 2019
Dr. Tim Schumacher, seit Juli 2017 Geschäftsführer der VfL Wolfsburg-Fußball GmbH. Dr. Tim Schumacher leitet seit Juli 2017 die VfL…
Women’s Football Report 2019
June 24, 2019
WOMEN'S FOOTBALL REPORT 2019 Zur FIFA Frauen-Weltmeisterschaft 2019 hat Nielsen Sports in Kooperation mit Leaders™ den Women's Football…
Women’s Football 2019
June 4, 2019
Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According…
Women’s Football 2019
June 3, 2019
Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to…