Return on Sponsorship Investment
December 4, 2020
“A New Method of Sponsorship Measurement” Brands and advertisers spend over $35BN in sponsorship every year only in Europe as they look to leverage…
European Football Jersey Report
November 20, 2020
Sponsorship investment in football jerseys continues to skyrocket. Since 2017, we’ve seen 48% volume growth in jersey sponsorship in the top…
Rugby Union ‘Yet to Fully Capitilise’ on Commercial Potential
November 13, 2020
Analysis by Nielsen Sport shows that rugby’s broadcast and commercial income lags behind other mainstream sports in the UK despite commercially…
L’impatto del 2020 sulle Sponsorizzazioni
October 26, 2020
L'attuale pandemia ha generato una contrazione del mercato mondiale principalmente dovuta alle limitazioni delle interazioni fisiche e personali a…
Communiqué de Presse : LA LNR RENOUVELLE SA CONFIANCE A NIELSEN SPORTS
October 12, 2020
LA LNR RENOUVELLE SA CONFIANCE A NIELSEN SPORTS POUR ACCOMPAGNER LES CLUBS PROFESSIONNELS DE RUGBY DANS LEUR ENJEUX STRATEGIQUES Paris, le 12…
IBAI Fall Guys All-Stars Tournament
October 6, 2020
During August Fall Guys: Ultimate Knockout, the innovative take on battle royale, published by Developer Digital and developed by Mediatonic, had the…
50 Most Marketable Athletes
September 28, 2020
This year’s SportsPro 50 Most Marketable (50MM) Athletes list is fully powered by Nielsen’s proprietary methodology for assessing athlete…
World Athletics Appoints Nielsen as Official Research Supplier
September 15, 2020
World Athletics has selected Nielsen, the global leader in sports intelligence, media measurement and research, as its Official Supplier of Consumer…
SPOBIS Klima-Index powered by Nielsen Sports
September 14, 2020
Marktindex für das Sportbusiness Hamburg / Köln, 14. September 2020 – Jedes zweite Unternehmen im Sportbusiness bewertet die aktuelle…