Nielsen Fan Insights Expands Coverage in Asia, Makes Fan Behavior Data Available for 26 Markets Worldwide

New Crosstab feature also gives rights holders, teams and brands flexibility to compare fandom characteristics across sports, teams or countries……

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Virtual relay: The London Black Women’s Project

At Nielsen Sports UK we want to ensure that the BLM movement firmly stays as a topic of conversation within the company. This is why we have decided…

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Pro League renews its agreement with Nielsen Sports for the next three seasons

After five successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their agreement with…

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Effektiv und effizient: Sponsoring als Teil des Marketing-Mix

Darum sollten Sie jetzt Sponsoring in Ihren Marketing-Mix integrieren Die Covid-19-Pandemie hat alle gesellschaftlichen Bereiche und damit auch…

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Study: 53% of UK fans say sponsors key in rebuilding live sports experience

19% of Nielsen respondents comfortable returning to live events when Covid-19 vaccine is available. 48% of UK population aged 16-29 have an…

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Covid-19’s Impact on Sport Media Rights and the Commercial Sport Landscape

Digital Sport’s Rupert Pratt and Thomas Smith recently sat down with Nielsen Sports Managing Director for the UK & Ireland, Spencer Nolan, to…

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F1 draws 13.63m UK viewers for first three 2020 races

Formula One’s UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing…

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What Traditional Sports and Individual Athletes Will Have Learned From Esports

How traditional sports and associated brands will continue to use esports to engage with fans and TV audiences Esports are receiving a…

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Quarterbacking Positive Change Through Sports

When history is set, former NFL quarterback Colin Kaepernick’s decision to kneel during the Star-Spangled Banner back in 2016 to protest reported…

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E-Sport-Sponsoring: “Der Zeitpunkt ist immer noch gut”

Welche Vorteile bietet ein E-Sport-Sponsoring für Marken im Vergleich zum traditionellen Sport? Worauf sollten Sponsoren bei einem Einstieg…

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