Analysis: How F1 got its social media game together

This summer, Formula 1 set new heights in social media reach,  as F1 became the fastest-growing sports brand on social media, outstripping the likes of Premier League football and the NBA. It was an extraordinary result for a sport with little official social media presence one year ago.’s Kate Walker met with Chris Hurst, UK Head of Digital,  Nielsen Sports, to talk all things social and where F1 can go from here.

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