Leading marketing and advertising trade publication in Australia, B and T, speaks to Repucom about the top 10 most marketable F1 racer 2015 Daniel Ricciardo.
Read the complete article by Kate Pembroke on BandT.com.
As he approaches one of the most anticipated races of his life in Melbourne this weekend, Australian driver Daniel Ricciardo has been named one of the top 10 most marketable F1 drivers in the world by Repucom.
Australian, Daniel Ricciardo who makes his debut in the rankings after a successful season cementing his place as a formidable F1 driver at Red Bull. Ricciardo sits in seventh position, knocking France’s Romain Grosjean into eighth spot.
The results are based on the perceptions of people from the racers’ native countries using Repucom’s Celebrity DBI index, with Alonso once again been crowned as the ‘Most Marketable F1 Driver’, as he was ahead of the 2014 season. In Spain, over 98% of people know of Alonso, 88% of which say they see him as an effective brand endorser and 83% saying they trust the two-time World Champion.