Much more than geography divides the two teams facing off in the 2017 World Series. As the games go between La La Land and the Lone Star State, the similarities of the hometown fans wane after a love of baseball.
As the Houston Astros and Los Angeles Dodgers compete in the best of seven series in the 113th Fall Classic, much more than the cowboy boots and wingtips they wear define the fans hoping to buy world championship baseball caps.
The Dodgers, in the second-largest television designated market area (DMA) in the country, have the fifth-largest fan base in the U.S., according to Nielsen Sports Sponsorlink. The Astros rank 16th.
Nielsen Scarborough research from 2017 shows the percent of people who watched, attended or listened to an Astros game in the Houston market over the past year was 42%, well ahead of the 31% of Los Angeles adults following the Dodgers.
The Dodgers’ home fan base is slightly younger on average and comprises more men (58%) than the Astros, with 56% men.
Houston Astros fans are more likely than Los Angeles Dodgers fans to be married, over 35 years old, vote Republican, drive a truck, eat meat and be on a weight-loss program.
On the flip side, Dodgers fans are more likely than Astros fans to frequent sports bars, belong to a gym, vote Democrat, drive a hybrid vehicle, buy Major League Baseball team apparel and spend three or more hours a day on social networking sites.
When it comes to celebrating a victory with an adult beverage, both Dodgers and Astros fans reach for a beer first, but Dodgers fans in Los Angeles are more likely to drink wine and liquor than their counterparts in Houston.