17.07.15, London – Repucom has today announced it’s partnership to support Bloodhound, the global engineering project, in their attempt to break the Land Speed Record with a car designed to travel at over 1000 mph (1,600 kpm).
The partnership sees Repucom, the trusted advisor in sports and entertainment intelligence deliver key insights into media evaluation and the broad sponsorship landscape for Bloodhound’s properties, such as team clothing, driver overalls and site property.
This in turn will help the UK based team to provide sponsors, suppliers and partners a better understanding as to the value this unique record attempt project brings.
Tony Parraman, Head of Sponsor, Bloodhound SSC, said: “Bloodhound’s mission is to create a unique, high-technology project which we hope will help to inspire the next generation by bringing science, technology, engineering and mathematics to life in the most exciting way.
“This iconic research and development programme which looks to set a new World Land Speed Record of 1000 mph provides sponsors with a unique opportunity to be part so something special, ground breaking and ultimately share our passion in helping to setting new global benchmarks.
Nigel Geach, SVP of Motorsport, Repucom, said: “There are a number of synergies between our two companies. The shared values to lead and push ourselves at every step are key threads to how and why our partnership works so well.
“We’re delighted to support Bloodhound in their record attempt and in delivering our insights and expertise in media evaluation; we hope that the team will be able to illustrate better the value they bring in what is truly a global project to set new limits in technology. Travelling at more than four and a half football pitches per second, Bloodhound represents certainly one of our quickest partnerships today.”
The current Land Speed record was set by the Thrust teams over 25 years ago, being the first to break the Sound Barrier on land.
Bloodhound SSC is a jet and rocket powered car which weighs 7.5 tonnes with engines producing more than 135,000 horsepower – more than 8 times the power of all the Formula 1 cars on a starting grid put together.