Euro 2016: Share of Voice | Match Round 4

Euro 2015 Share of Voice Round 4

England eliminated but most talked-about team online during the round of 16

England and Iceland generated the largest share of online buzz during the first knockout round of UEFA Euro 2016, as the latter’s shock victory generated conversation across the major social platforms.

England – in the top three for online buzz during all three rounds of group games – generated 15% of all online mentions as they slumped to defeat, according to Repucom’s Share of Voice analysis, which analyses posts using official tournament hashtags across Twitter, Facebook and Instagram.

Iceland’s remarkable run to the quarter finals of its first major tournament generated an 11% share of the conversation. Indeed, Iceland rose by nine positions from its ranking in the final round of group games, the second highest climber after Poland who emerged victorious from a tense penalty shoot-out against Switzerland on Saturday.

Out of the eight games, the England-Iceland clash on Monday evening in Nice generated just under a third (27%) of the total buzz during this stage of the competition – and over double the buzz of Saturday night’s Portugal versus Croatia game (12%).

Portugal, who progressed thanks to a dramatic extra time goal, were ranked third (11%) during the four days of round of 16 matches, ahead of deposed champions Spain (10%). Hosts France were the fifth most talked-about team during this match round, perhaps a result of playing in a Sunday afternoon slot rather than during the evening as they had in the group stages.

Despite progressing to the quarter finals courtesy of victory over Northern Ireland, Wales dropped by ten positions compared to the final set of group fixtures, while Belgium were the least mentioned team online despite Sunday’s impressive 4-0 victory over Hungary – indeed the defeated Hungarians’ Share of Voice was 6% compared to Belgium’s 2%.

In overall terms, the 16 teams that progressed to this stage generated more online mentions than the 24 teams during the first set of group games two weeks ago, underlining the continuing interest and enthusiasm for the tournament as it reaches its climax.

Share of voice Euro 2016: Match Round 1

Euro 2016 Matchday01 Share of Voice Repucom

Share of voice Euro 2016: Match Round 2

Euro 2016 share of voice second round

Share of voice Euro 2016: Match Round 3

Share of Voice of the match round 3 of the Euros 2016