European Athletics Championships 2014 attracts TV audience over 350million

 

A report produced by Repucom has helped to show European Athletics that the total television audience for the Zurich 2014 European Athletics Championships held in August totalled 358 million.

A total television audience of 358 million watched the Zurich 2014 European Athletics Championships this summer, underlining the continued popularity of European Athletics’ flagship event.

The cumulative figure (excluding news audiences), collated from EBU and Repucom reports received by European Athletics, was higher than the 340 million reported for the Göteborg 2006 European Athletics Championships and on an almost equal level to Barcelona 2010’s 368 million.

Göteborg 2006 was held over seven days while Barcelona 2010 like Zurich 2014 was held over six days.

Thirty-three broadcasters produced 1,677 hours of coverage (live, deferred, highlights and sports magazines) for the championships that took place 12-17 August.

European Athletics President Hansjörg Wirz said, “These excellent TV figures show the continued importance of our sport on the continent. We expected a drop in the audience between Barcelona 2010 and Zurich 2014 taking into account the respective sizes of the national markets but the audience has held up incredibly well.”

More facts and figures in detail around the European Athletics Championships can be found on the homepage of European Athletics.