Global Head of Research
Mike is responsible for all aspects of Nielsen Sports’ powerful global research capability, helping leading organisations in the global sports, leisure and entertainment industry make better commercial decisions through deep insight into their stakeholders, fans and competitors.
An Oxford graduate, Mike spent his 20s in the British Royal Navy before joining Nielsen in the Middle East and Africa. Over two decades he led some of Nielsen’s largest global client relationships, working across all continents and a huge range of consumer and advertising research challenges as a Managing
Director and member of Nielsen’s European Management Board.
Mike’s passion is identifying the trends which are driving change in the industry, and helping Nielsen Sports’ clients get ready to win in the years to come.