Golf24 – The Brand Exposure Data Source

GOLF241Welcome to Golf 24 – This Database delivers analytics and insight that allow comparative media equivalencies across brands, golfers, tournaments, tours and markets. Repucom tracks all relevant media types to measure exposure generated by your sponsorship using a consistent measure.

In terms of brand exposure for player sponsors alone, the 2013 Masters tournament generated globally 25% more value per second of exposure for player sponsors than the next closest Major, the U.S. Open Championship. In the US, that gap grows to almost 50%. There are a number of key factors at play. The Masters has the highest viewership globally of any golf tournament. As a result, media rates for the programing of The Masters are at a premium. Played at the same venue annually, the tournament also has the fewest number of players competing of any other golf Major and has a relatively limited broadcast window.This limited broadcast window combined with high viewership figures and fewer detected brands increase the value of the broadcast for player sponsors.

GOLF24 – Top Five Player Brand Locations

An example of the tournament’s value to sponsors was best illustrated in 2013. The rain that fell during the play-off between Argentine, Angel Cabrera and reigning champion, Adam Scott meant that Cabrera’s umbrella became a major source of exposure for his sponsor, PING. In fact, Cabrera’s PING umbrella was the third most valuable overall branded apparel location at the 2013 Masters, generating $4.5M in global media value.

Top-Ten-Brand-Exposure-teaserThe Repucom GOLF24 brochure provides you with important data to evaluate player sponsorships.Find out how you can leverage your sponsorship more effectively.

Download the Repucom Golf24 Insights and see the Top Ten Player Brand Locations of The Masters 2013, the Overall Player Values during The Masters 2013 and learn what you can do with these metrics.


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