Fan DNA - Growing and engaging the fan base
How do brands and rights holders in sports and entertainment grow and engage their fan base? Mike Wragg, Global Head of Research, presents the groundbreaking exploration of changes in fan behavior through Nielsen Sports’ Fan DNA. Through 10 years of fan insights and the involvement of key players, Fan DNA delivers foundational research that can help brands and rights holders identify or target the fans who react most positively to their sponsorship.
Please fill in the form to receive a free copy of Mike Wragg’s presentation at the Sponsorreport Jaarcongres 2015 in Amsterdam.