Hockey Australia partners with Repucom for event strategy

Hockey AustraliaHockey Australia, together with the Australian Sports Commission recently completed a project with Repucom to conduct a strategic review of their events portfolio.

Working with Repucom’s Government Tourism and Events team, the partnership provided an analysis of the economic value and market landscape for the current event portfolio, with the aim to develop strategic growth for Hockey’s major events.

Cam Vale, CEO of Hockey Australia said: “Our events calendar represents an enormous opportunity for us, not only in commercial terms, but also in terms of taking our sport to a new level with a consolidated calendar of existing and new major events”.

“In today’s sporting landscape it is critical for sports to own a suite of assets to take to market. Our events portfolio is one that is yet to realise full commercial potential.”

“Repucom’s expertise in the Major Events and Tourism space is well known. Similar reviews they have undertaken have delivered impressive results for a number of sports across Australia. We hope this project will do the same, and more for us at Hockey Australia.”

Guy Port, Managing Director of Repucom Australia: “We are very proud to be working in partnership with the ASC and Hockey Australia. This continues an industry trend for our rights holder partners placing increased importance on maximising the commercial return delivered by their extensive event portfolios”.