Forbes.com uses Repucom data in their analysis of Michael Jordan’s billion dollar fortune.
Read the complete article by Kurt Badenhause on Forbes.com.
Jordan retired for a third and final time a dozen years ago, but he still resonates with the public like few other people on the planet. He rates higher than any current of former athlete when it comes to consumer perception, according to market research firm Repucom. He ranks fourth among all celebrities in the U.S. and 12th globally. The only other athlete ranked in the top 20 globally is soccer’s David Beckham. Jordan’s 98% awareness level in the U.S. is on par with Barack Obama.