Repucom supports the Italian Lega Serie B’s new ‘B FUTURA’ – to modernise and construct the league’s stadia and sports facilities

Milan, Friday 16th of December – Repucom have been enlisted to support the Italian Lega Serie B in their leading B FUTURA project.

The project is set to revolutionise the league system and act as a platform for infrastructural development, aiming to both support the improvement of stadia and sports facilities and to deliver projects which will increase the participation of the community during matches.

The B FUTURA project will include all the 22 clubs of the Lega Serie B with the purpose of increasing the number of fans and improving the spectator experience of the stadia.

By utilising its network of global experts, combining international benchmarks and providing bespoke consultancy exclusively for the project, Repucom will support the project, analysing the commercial potential stemming from the construction and modernisation of specific stadia.

Paolo Bedin, General Director of Lega Nazionale Professionisti Serie B, said: “One of the most important missions of new Lega Serie B is to push and drive the modernisation and development of sport infrastructures. B Futura Srl is a special purpose company, owned 100 per cent by the League, created in May 2014 with the aim to support and promote the renovation and construction of stadia and training centres in Italy. The agreement with Repucom Italia will allow us to cover the fundamental phase of analysis and studies regarding the fan base, the corporate offer and the market analysis”.

Marco Nazzari, Managing Director Repucom Italia, said: “We have an excellent relationship with Lega Serie B and are proud to be working with an association that is able to make professionalism one of its key points, with a marketing vision highly oriented to growth and development.

We are happy to be putting Repucom Italy’s solutions and professionalism, which rest on a deep understanding of the sports business and its players, fully at Lega Serie B’s disposal”.


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