The AFL has reappointed the global leader in sport research Repucom as its research agency of record to deliver a whole of game solution to the league and eighteen clubs.
The AFL and Repucom have been working together for 13 seasons and 2015 will focus on delivering data driven solutions to help commercial growth across the game. Significantly the partnership has evolved to utilise Repucom’s growing strategy and consulting services to create custom metrics and reports to provide deeper insights across the sport.
Darren Birch GM of Commercial Operations at the AFL says “The AFL is pleased to have extended our long relationship with Repucom to support the work of both the AFL & our 18 Clubs. As well as a strong global network delivering a range of insights, Repucom will deliver some technical advancements this year that will benefit AFL & Club Corporate partners”.
Repucom Australia Managing Director Guy Port notes “we are excited to continue our partnership with the AFL, foremost as we have seen the demand from clubs for more complex insights and benchmarking over recent years. We hope some of the strategic projects and access to our global sporting client network, will continue to develop the use of research and data across Australian sport”