FA Cup sponsor | Business Insider UK

Repucom provide insights to Business UK Insider on the current sponsor-less status of the English FA Cup. Repucom’s SponsorTrack poll, which is nationally weighted and based on the responses of more than 10,000 people, found the FA Cup comes below the UEFA Champions League, Premier League, and FIFA World Cup in terms of consumer interest.

There are better competitions out there. As Jon Stainer, UK managing director of sports market research agency Repucom, told us: “There’s no doubt the FA Cup is still the competition for the masses, that celebrates underdogs and inclusively, but overshadowed by other competitions.”

Repucom’s SponsorTrack poll, which is nationally weighted and based on the responses of more than 10,000 people, found the FA Cup comes below the UEFA Champions League, Premier League, and FIFA World Cup in terms of consumer interest. Considering the sheer amount of domestic teams involved in the FA Cup compared to the Champions League, where only a handful of the top English sides take part, that’s worrisome.

Read the complete article on Business Insider.