European Football Merchandising Report 2010

European Football Merchandising Report 2010


February 2011

Report in English as a PDF document or bound printed version (approx. 75 pages) including B2C market research appendices.

Terms & Conditions

Net price: EUR 2,900.00 excl. VAT*
Payment within 14 days following receipt of invoice.

*In Germany plus 19% VAT, amounting to EUR 931.00, resulting in a gross price of EUR 5,831.00.



The European Football Merchandising Report 2010 provides you with analysis, up-to-date data, facts and estimations on the trends in football merchandising. Merchandising officials from 182 top-flight clubs in Europe’s leading football leagues (Germany, England, Spain, Italy, France, the Netherlands, etc.) provided insight and 10,000 fans were interviewed in a representative study in summer 2010. In addition to the six markets covered in the 2008 study, four further growing football markets (Poland, Russia, the Ukraine, Turkey) have been included in the latest version of the report.