Naming Rights Report 2011

Naming Rights Report 2011


Detailed report in English, including graphics and expert assessment of results. Delivered in PDF format or bound print version (34 pages).

Terms & Conditions

Net price: EUR 990.00 excl. VAT*Payment within 14 days following receipt of invoice.

*In Germany plus 19% VAT, amounting to EUR 188.10, resulting in a gross price of EUR 1,178.10.



SPORT+MARKT’s Market Intelligence department provides analysis and in-depth research of international and European sponsorship topics. The report charts the development of naming rights across the globe, detailing market volumes and average prices. Furthermore, the particularities of naming rights as a sponsorship tool are investigated including comparison with other sponsorship tools. The configuration of commercial rights packages is also in focus, highlighting the differences between venue-related and club-related sponsorship tools. Legal issues regarding ownership and marketing of venue names are also covered and the Naming Rights Report 2011 also features a section on the innovative sponsorship and partnership aspects, which are now frequently incorporated into modern stadia. The Naming Rights Report 2011 is concluded with an overview of the factors relevant to ensuring successful naming rights partnerships for venues, sponsors and tenants.

Current edition
March 2011